Advertising is a world in which the normal is beautified, cracks are airbrushed over and real-life is portrayed with rose tinted glasses. And all with the intention of getting the consumers to buy into such ideals.
It is all the more uncomfortable when advertisers seek to shock rather than tantalise, although the effect can be incredible. The Independent picked ten controversial advertising campaigns to test how the shock factor compares.
Click here to have a look at the ads and feel free to post any comment expressing your views.
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